The King Hits the Links: LeBron Launches YouTube Golf Venture With a 2016 Cavs Reunion
LeBron James has conquered the NBA. Now he's coming for the fairways.
The newly minted Philadelphia 76ers superstar just launched a fresh YouTube channel dedicated to golf, and he's kicking things off with an absolute gem: a 90-plus-minute reunion video featuring the legendary 2016 Cleveland Cavaliers tearing it up on a golf trip in Scotland.
Back in Cleveland (on the course)
This isn't just any golf trip. It's a reunion of the squad that pulled off one of the most iconic comebacks in sports history — erasing a 3-1 deficit against the Golden State Warriors and ending Cleveland's 52-year title drought. And yeah, they did it on a golf course in Scotland, with all the laughs and local grub that come with it.
The crew? Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson and Channing Frye — all along for the ride. The video description sets the vibe perfectly: "Come for the game, stay for the great local food, wine, and a whole lot of laughs along the way."
Why golf?
LeBron considered a return to Cleveland this offseason before choosing the 76ers in what he says will be the final free-agency decision of his NBA career. But the golf bug is real — and it's about way more than just the game.
Speaking to NBA agent and Boardroom co-founder Rich Kleiman at the CNBC Sport x Boardroom Game Plan Summit in July, James explained his mission: to open doors for inner-city kids who want to play golf, whether that's caddying at a country club at 7 years old, renting clubs, getting coaching or just chasing the passion.
"My goal is to open doors for kids that look like me growing up in the inner city, to be able to go to country clubs at 7, 8, 9 years old and be able to go out and caddy or be able to go out and rent clubs and be able to be coached and play the game of golf," James said. "It's not because they can't afford it. It's because they have a passion of wanting to play that sport."
Golf's new era just got a King-sized boost. Tee it up, Bron.